Freelance VM Concept Designer
VISUAL MERCHANDISING is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising contributes to a brand's personality and the characteristics associated with the brand. The design of the store should reflect this as part of their retail brand strategy.
Book a freelance VM concept design consult for your company or brand for 85€ per hour.
Eva Anna is experienced with creating original creative Visual Merchandising concepts for international brands. According to the collection concept, seasonal theme or the marketing strategy of the brand, the creative VM concept can be worked out. A creative VM concept which can be translated into the showroom, shop and window styling, finished with the right lightning plan, display designs, styling props and marketing visuals or wallpapers.
