3D Letters Window Concept Mexx

As junior concept designer of Mexx international headquarter, Eva Anna created creative window concepts for the international visual merchandising of Mexx in 2006. The goal was to have a half year concept with seasonal changes that could be internationally worked out in all windows, based on the collection themes en marketing visuals. Before there was no fixed VM concept for all international windows. This was the very beginning of the set up of a visual merchandising department. Below a window concept that with 3d letters as the basis for the whole six months, alternated with all kinds of elements and styling options through the weeks. For more interest in window styling please go here. OR for visual merchandising concepts please go here.