Creative Advise 2 days
Book a online creative advisor session of 16 hours.
For one person or a team of max. 8 persons.
During these 16 hours session spread over two days, the creative advisor questions your problem issues on a deeper level. After you have briefly indicated who you are, what your company does or what your product is about. Together with the creative advisor you will define the right question or problem definition that needs to be solved. In this session the advisor will indicate what are the best next steps to initiate the creative process. To stimulate and initiate the creative thinking process, the advisor will offer several brainstorm sessions. You or your team will learn more about brainstorm techniques. After the brainstorm many new ideas will come out. By several sprint design exercises we will define which ideas must be further worked out into a concept. Together with your team you work out the final concept in sketches. Next day before you will decide on your final concept you will do a trend research session together with your advisor and get more information about your target group. If the final concept is choosen, also the final design plan can be put together. After these two days you have a clear creative plan and goal.
DAY 1
- INTRO: You have briefly indicated who you are, what your company does or what your product is about.
- QUESTION: Together with the creative advisor you will define the right question or problem definition that needs to be solved. In this session the advisor will indicate what are the best next steps to initiate the creative process.
- BRAINSTORM: To stimulate and initiate the creative thinking process, the advisor will offer several brainstorm sessions. You or your team will learn more about brainstorm techniques. After the brainstorm many new ideas will come out.
- GOALS: Kick off of your design proces, final goals are set and you feel confident about what needs to be done next.
- CONCEPT: After this fruitful day you have choosen the final idea to be worked out into a creative concept.
- SKETCHING: Together with your team or creative advisor the design sketching phase will be kicked off.
DAY 2
- TREND RESEARCH: This morning will start with an energising trend research session. Everyone will do some trend research by themselves. The creative advisor has prepared a short customized trend presentation. From colour, material towards other product trends that could influence the final concept. This trend full session will give you more new insights of the market and will give you more confidence in choosing the right choices.
- TARGET GROUP: The creative advisor learns you or your team how to get to know more about your target group and which points should need more attention. This can be done by customer journey mapping.
- FINAL CONCEPT : All collected information and creative input can be put together, from ideas towards sketches, goals, trend info, etc. It will result into a conclusion how to decide on the final concept. Together with the creative advisor or team the final concept is worked out.
- DESIGN PLAN: Together with the creative advisor will be decided which are the next steps to work out the final concept. For example which external third parties are needed to execute the design or concept. For example to put together a team.
We will use ZOOM as online communication tool.
After your purchase you will be offered an online invitation.