Step 2 Target Group & Trend Research

You will need Zoom for this. This session takes 8 hours on one day.

• TARGET GROUP: In this proces you will learn more about your client and the customer journey. The result possibly gives you new insights. The advisor collects all creative input. Together with the team is voted what are the focus points and goals.
• TREND RESEARCH: The creative advisor tells what trend research is about and will explain you or the team how you can do your own trend research. Several creative exercises are done. This research can influence or inspire their final ideas or concept outcome. The final results will be put together into a power point presentation by the Creative Advisor. Trend Reseach is pre-concept inspiration.